57 Online Marketing Dissertation Topics Ideas & Samples

Online marketing dissertation topics focus on different ways that the internet and information technology can help in the marketing domain. These online marketing research topics were created by our expert writers. You can pick anyone online marketing topic and start writing your dissertation in marketing. Check out our other related posts for advertising, marketing, MBA marketing, and branding dissertation topics.

Best online marketing dissertation topics for college students

Digital marketing research topics are enlisted below:

  • The impact of online reviews on consumer purchase behavior
  • An analysis of the effectiveness of social media marketing campaigns in generating consumer engagement
  • The effects of influencer marketing on brand image and consumer behavior
  • An examination of the impact of online customer service on customer loyalty
  • The role of website design and user experience in online customer engagement and conversion
  • An investigation of the impact of online personalization on consumer behavior
  • The effects of online advertising on consumer trust and brand perception
  • An analysis of the impact of mobile apps on consumer engagement and loyalty
  • The role of online contests and promotions in generating consumer engagement and loyalty
  • An exploration of the impact of virtual reality technology on online consumer behavior
  • The effects of online video marketing on consumer engagement and purchase behavior
  • An examination of the impact of search engine optimization (SEO) on website traffic and conversion rates
  • The role of online customer reviews in shaping brand reputation and perception
  • An investigation of the impact of chatbots on online customer service and satisfaction
  • The effects of personalized email marketing on customer engagement and retention
  • An analysis of the impact of online brand communities on consumer behavior and loyalty
  • The role of artificial intelligence in enhancing online customer experience and engagement
  • An exploration of the impact of online product recommendations on consumer behavior
  • The effects of social media advertising on brand perception and purchase behavior
  • An examination of the impact of online brand storytelling on consumer engagement and loyalty.
  • Online marketing and communication tools: a descriptive analysis.
  • Is online marketing a boon or a bane for the business community in developing countries of the world?
  • Importance of social media in the domain of online marketing: focus on challenges and opportunities.
  • Comparative analysis of SMS versus MMS in the online marketing communications: a qualitative approach.
  • Investigating the issues of visibility and vulnerability in the online marketing practices: a review of the literature.
  • A shift from TV advertisements to online marketing: a historical analysis on the basis of available data.
  • Studying the gender differences in the field of online consumer behavior.
  • Investigating the perceptions of young people about their relationships with online marketing strategies.
  • Online marketing channels: focus on the aspect of profitability.
  • Online marketing and tourism industry: focus on the strategies being used by X country.
  • Nonprofit organizations of X country and online marketing strategies: a review of the literature.
  • Digital inbound marketing: understanding the concept, challenges, and opportunities involved.
  • Correlation of organizational capability models and digital marketing models: a descriptive analysis.
  • Studying the effects of online marketing strategies on different age groups: an experimental approach.
  • Studying the effectiveness of marketing food items for young children through online portals.
  • Online advertising frauds: focusing on the perceptions of marketing professionals from X country.
  • Online advertisements for children: focus on the perceptions of parents.
  • TripAdvisor: studying the effects of the online marketing communication tool on the tourism industry.
  • Internet and marketing mix: a systematic review.
  • Studying the role played by consumer trust in the field of internet marketing: a quantitative study.
  • Investigation of the role played by online reviews on the purchase behavior of the consumers.
  • Exploring websites as integrated marketing tools: a qualitative study.
  • Comparative analysis of online marketing strategies used by small, medium, and large-scale businesses in X country.
  • Effects of social media on the domain of brand engagement: a review of the literature.
  • Studying web care as an important tool for online marketing, reputation management, and customer care.
  • The role played by information technology in the online marketing field: focus on current advancements.
  • Incorporating online marketing in the marketing courses of higher education institutes: focus on strategies involved.
  • Understanding the digital market infrastructure of a hypothetical model.
  • Studying the legal issues associated with the international online marketing domain.
  • Focusing on the effects of online marketing on adolescents’ perceptions of online privacy: a qualitative approach.
  • The exploitation of online marketing resources: a review of empirical evidence.
  • Online marketing and e-commerce: understanding the relation, challenges, and opportunities.
  • Studying the strategies for solving illicit online marketing: a systematic approach.
  • The negative side of online marketing and advertising: a descriptive analysis.
  • Relationship between information marketing and online marketing: a correlational analysis.

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