77 Marketing Dissertation Topics Ideas & Examples

Marketing Dissertation Topics

Marketing is a very famous and all-inclusive academic discipline in which many students get enrolled on an annual basis throughout the world. Marketing dissertation topics are also quite in bulk when it comes to the actual research paradigm. This is the main reason that new marketing research topics must be selected by keeping in mind that they should add more to the already available literature. According to the changes in times and demands, go for different research topics that are more in hype and vogue. Also check our related posts for Advertising, Branding, MBA Marketing, Online Marketing, and Sports Marketing Topics.

Best Marketing Dissertation Topics for Masters and undergraduate students

Marketing thesis topics have been presented in the form of a list below:

  • The Impact of Digital Marketing on Consumer Behavior
  • Analyzing the Effectiveness of Social Media Marketing in Building Brand Equity
  • Exploring the Role of Influencer Marketing in Creating Brand Engagement
  • Investigating the Effect of Personalization in Email Marketing on Consumer Responses
  • The Influence of Online Customer Reviews on Purchase Decisions
  • Analyzing the Use of Augmented Reality in Marketing and Its Impact on Consumer Experiences
  • Exploring the Role of Emotional Appeals in Marketing Communications
  • Investigating the Effectiveness of Cause-Related Marketing Campaigns in Enhancing Brand Image
  • The Influence of Packaging Design on Consumer Perception and Purchase Intentions
  • Analyzing the Impact of Product Placement in Movies and Television Shows on Consumer Attitudes
  • Exploring the Use of Gamification in Marketing Strategies and Its Impact on Consumer Engagement
  • Investigating the Role of Experiential Marketing in Creating Brand Experiences
  • The Effectiveness of Celebrity Endorsements in Shaping Consumer Attitudes and Purchase Behavior
  • Analyzing the Impact of Social Responsibility in Marketing and Consumer Brand Evaluations
  • Exploring the Role of Brand Authenticity in Building Customer Loyalty
  • Investigating the Effect of Green Marketing Strategies on Consumer Perceptions and Purchase Intentions
  • The Influence of Cultural Factors on International Marketing Strategies
  • Analyzing the Use of Neuromarketing Techniques in Understanding Consumer Behavior
  • Exploring the Impact of User-Generated Content on Brand Perception and Consumer Engagement
  • Investigating the Role of Customer Relationship Management (CRM) in Enhancing Customer Loyalty
  • The Effectiveness of Mobile Marketing in Reaching and Engaging Consumers
  • Analyzing the Impact of E-commerce on Traditional Retailing and Consumer Behavior
  • Exploring the Role of Brand Ambassadors in Creating Brand Awareness and Recognition
  • Investigating the Effectiveness of Loyalty Programs in Driving Repeat Purchase Behavior
  • The Influence of Gender Stereotypes in Advertising on Consumer Perceptions and Purchase Decisions
  • Analyzing the Use of Artificial Intelligence in Marketing Personalization and Customer Segmentation
  • Exploring the Role of Influencer Marketing in the Fashion Industry
  • Investigating the Effectiveness of Customer Reviews and Ratings on E-commerce Platforms
  • The Impact of Social Media Influencers on Consumer Brand Preferences
  • Analyzing the Use of Virtual Reality in Marketing and Its Impact on Consumer Engagement
  • Exploring the Role of Storytelling in Marketing Communications and Brand Storytelling
  • Investigating the Effectiveness of Mobile Advertising in Targeting Millennial Consumers
  • The Influence of Pricing Strategies on Consumer Perceptions and Purchase Behavior
  • Analyzing the Impact of Cultural Intelligence in International Marketing Campaigns
  • Exploring the Role of Artificial Intelligence in Predictive Marketing Analytics
  • Investigating the Effectiveness of Online Video Advertising on Consumer Recall and Engagement
  • The Influence of Social Media Advertising on Generation Z Consumers
  • Analyzing the Role of Consumer Trust in Influencer Marketing Campaigns
  • Exploring the Impact of Social Proof in Marketing and Consumer Decision-Making
  • Investigating the Effectiveness of Social Cause Marketing in Shaping Consumer Attitudes and Purchase Intentions
  • Investigating gender entrepreneurship in a global marketing domain: a descriptive approach.
  • Studying the normalizing role played by marketing: a review of the literature.
  • Marketing and management in the domain of fashion: a systematic review.
  • Technologized marketing: focus on emergence and implications.
  • Comparative analysis of strategic marketing in the developed versus developing economies of the world.
  • Historical analysis of the role played by the agency theory in the domain of marketing.
  • Marketing communications: a review of the literature.
  • Comparative analysis of marketing and sales on the domain of sustainability challenges.
  • The role played by principles of accountability in the growth of companies in the area of marketing.
  • Relationship between digital marketing communication and advertising effectiveness.
  • Importance of internet in the hospital marketing domain: a descriptive approach.
  • Comparative analysis of marketing financial services between USA and UK: a systematic analysis.
  • Green marketing and apparel industry: focus on the challenges and interventions.
  • Correlational analysis of market cultures, integrated marketing communication (IMC) and adhocracy: a descriptive analysis.
  • Entrepreneurial marketing: a review of the literature.
  • Sustainability in marketing: focus on challenges and recommendations.
  • Sports marketing: focus on opportunities, issues, and challenges.
  • Marketing communication: focus on relationship communication and marketing communication.
  • Twitter-marketing: a systematic review.
  • Hospice marketing: how do palliative care providers market their services in X country?
  • Social work and marketing: how do social workers market their services in X country?
  • Research in the field of marketing: focus on challenges and interventions.
  • Marketing in the young adult fiction market: focus on X country.
  • Teaching marketing in higher education institutes: strategies involved.
  • Correlational analysis of relationship marketing, human resource management, and services in X country.
  • Ethics in marketing: how do different types of marketing differ?
  • Cross-cultural marketing: focus on challenges and opportunities.
  • The role played by strategic decision-making in the domain of marketing in organizations.
  • Correlational analysis of ambidexterity, marketing logic, and influence in X country.
  • Correlational analysis of market capabilities, resources, and orientation: focus on performance implications.
  • Marketing intelligence: a review of the literature.
  • The role played by network marketing in an international distribution system: a qualitative study.
  • Correlational analysis of market strategy, marketing management, and strategic management in X country.
  • SMEs and innovative marketing: a review of the literature.
  • Studying the relationship between market orientation and marketing planning styles: a quantitative study.

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