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37 Marketing Dissertation Topics Ideas & Examples

Marketing Dissertation Topics

Marketing is a very famous and all-inclusive academic discipline in which many students get enrolled on annual basis throughout the world. Marketing dissertation topics are also quite in bulk when it comes to the actual research paradigm. This is the main reason that new marketing research topics must be selected by keeping in mind that they should add more into the already available literature. According to the changes in times and demands, go for different research topics that are more in hype and vogue. Also check our related posts for Advertising, Branding, MBA Marketing, Online Marketing, and Sports Marketing Topics.

Best Marketing Dissertation Topics for masters and undergraduate students

Marketing thesis topics have been presented in the form of a list as below:

  • Investigating gender entrepreneurship in a global marketing domain: a descriptive approach.
  • Studying the normalizing role played by marketing: a review of the literature.
  • Marketing and management in the domain of fashion: a systematic review.
  • Technologized marketing: focus on emergence and implications.
  • Comparative analysis of strategic marketing in the developed versus developing economies of the world.
  • Historical analysis of the role played by the agency theory in the domain of marketing.
  • Marketing communications: a review of the literature.
  • Comparative analysis of marketing and sales on the domain of sustainability challenges.
  • The role played by principles of accountability in the growth of companies in the area of marketing.
  • Relationship between digital marketing communication and advertising effectiveness.
  • Importance of internet in the hospital marketing domain: a descriptive approach.
  • Comparative analysis of marketing financial services between USA and UK: a systematic analysis.
  • Green marketing and apparel industry: focus on the challenges and interventions.
  • Correlational analysis of market cultures, integrated marketing communication (IMC) and adhocracy: a descriptive analysis.
  • Entrepreneurial marketing: a review of the literature.
  • Sustainability in marketing: focus on challenges and recommendations.
  • Sports marketing: focus on opportunities, issues, and challenges.
  • Marketing communication: focus on relationship communication and marketing communication.
  • Twitter-marketing: a systematic review.
  • Hospice marketing: how palliative care providers market their services in X country?
  • Social work and marketing: how do social workers market their services in X country?
  • Research in the field of marketing: focus on challenges and interventions.
  • Marketing in the young adult fiction market: focus on X country.
  • Teaching marketing in higher education institutes: strategies involved.
  • Correlational analysis of relationship marketing, human resource management, and services in X country.
  • Ethics in marketing: how different types of marketing differ?
  • Cross-cultural marketing: focus on challenges and opportunities.
  • The role played by strategic decision-making in the domain of marketing in organizations.
  • Correlational analysis of ambidexterity, marketing logic, and influence in X country.
  • Correlational analysis of market capabilities, resources, and orientation: focus on performance implications.
  • Marketing intelligence: a review of the literature.
  • The role played by network marketing in an international distribution system: a qualitative study.
  • Correlational analysis of market strategy, marketing management, and strategic management in X country.
  • SMEs and innovative marketing: a review of the literature.
  • Studying the relationship between market orientation and marketing planning styles: a quantitative study.

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