57 Sports Marketing Dissertation Topics ideas & examples

Sports Marketing Dissertation Topics are essential for students interested in exploring the impact of marketing strategies on the sports industry. Sports marketing is a vast and dynamic field that involves the promotion of sports events, athletes, and teams.

Some popular dissertation topics in sports marketing include analyzing the effectiveness of sports sponsorship and endorsement deals, examining the impact of social media on fan engagement, and exploring the role of branding in sports marketing.

Additionally, topics related to sports merchandise, event management, and fan behavior can also be highly relevant and engaging. By conducting thorough research and analysis, students can produce insightful research that contributes to our understanding of sports marketing and its impact on the sports industry.

Sports marketing has become a very profitable and popular area of marketing in the present times. International and national sports are gaining a lot of popularity. Therefore, sports marketing dissertation topics are also quite in vogue.

People invest a lot of money in sports on annual basis and excellent marketing strategies can return huge revenues to them. These are the best Sports marketing research topics created by our experts for college students. check out our related posts for advertising, marketing, branding, online marketing, and MBA marketing topics.

Best Sports Marketing Dissertation Topics for college students

Sports marketing research topics have been enlisted below:

• The impact of athlete endorsement on brand equity of sports products
• An analysis of the effectiveness of social media marketing in sports
• The effects of celebrity athlete scandal on sponsor brand image
• An examination of the impact of sponsorships on fan loyalty in sports
• The role of corporate social responsibility in sports marketing
• An investigation of the factors influencing fan attendance in sports events
• The impact of team brand image on fan engagement and loyalty
• An analysis of the effectiveness of ambush marketing in sports events
• The effects of team performance on brand image and fan loyalty
• An exploration of the determinants of sports team merchandise purchasing behavior
• The impact of digital marketing on sports fan engagement and loyalty
• An examination of the effects of sports sponsorships on corporate social responsibility perceptions
• The role of nostalgia marketing in sports merchandise sales
• An investigation of the determinants of fan loyalty in sports leagues
• The effects of athletes’ social media activity on their endorsement value
• An analysis of the impact of virtual reality technology on fan experience in sports events
• The impact of fan identity on sports team merchandise purchasing behavior
• An exploration of the factors influencing fan engagement on social media in sports
• The effects of sports sponsorships on corporate reputation and brand image
• An examination of the effects of sponsor fit and congruence on sports sponsorship effectiveness.
• Sports marketing: focus on the opportunities, issues, and challenges.
• Historical analysis of international sports marketing: connecting the past with the present and future.
• Studying the importance of customer service in sports marketing: a systematic analysis.
• The role played by social media marketing in the success of sports leagues on international levels.
• Investigating the marketing strategies used by small sports clubs in X country: a descriptive analysis.
• Studying the role played by stadiums in the value enhancement process of rugby matches.
• The role played by internet marketing in football clubs: a review of the literature.
• Investigating the cause-related marketing in sports: a qualitative study.
• Importance of brand positioning and social representations in the marketing of sports goods.
• Investigating the aspect of digital marketing in sports: a review of the empirical evidence.
• Comparative analysis of marketing strategies in UK versus USA sports associations.
• Global sports marketing: focus on challenges and potential opportunities.
• Relationship between market segmentation profiles and youth sports participation styles: a correlational analysis.
• Studying the effects of sports sponsorship on customer equity in Asian countries.
• Historical analysis of global sports marketing: connecting past with the present and the future.
• Studying the effects of content information and cognitive feelings on sports brands.
• Investigation of the politics of sport social enterprise: a systematic approach.
• Relationship between sports marketing and sports sponsorship: a quantitative study.
• Comparative analysis of sports marketing in developed versus developing countries of the world.
• The role played by innovative marketing in international baseball teams: a systematic review.
• Correlational analysis of cause-related sports marketing, organizational identification, and role of the team.
• Marketing in organized sports: a descriptive approach.
• Studying the relation between sports marketing and psychology of marketing communication.
• How are customer services achieved in sports marketing? A review of empirical evidence.
• Studying the relationship between sports marketing and building strong brands: a descriptive analysis.
• Values of agreements in sports marketing: focus on fiscal and legal agreements.
• Sports marketing and behavioral manifestations of fan avidity: a correlational analysis.
• Comparative analysis of sports marketing in professional versus amateur team sports.
• How sports marketing promotes entrepreneurship: a review of empirical evidence.
• Globalization and sports marketing: focus on challenges and interventions.
• Relationship between sports marketing and sports institutions’ performance: a descriptive analysis.
• Role of communication and consumption communities in sports marketing.
• Making money through sports marketing: a systematic analysis.
• Generation Y and action sports: the role played by sports marketing.
• Strategies of sports marketing in the Third World countries of the world: a descriptive approach.

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